Meticulously picking out clothes that telegraph their eagerness to be accepted is just a part of the process to joining a four-year family.Īnd at the University of Alabama, Greek life is exceptionally popular – around 36% of all students, or 12,000 people, belong to one of the school's 69 Greek organizations. The young women in "Bama Rush" express similar reasons for wanting to join a sorority – sisterhood, belonging, a sharpened sense of self. Rush at the beginning of your freshman year and get a brand new label before you even step foot inside a classroom." The conformist elements of sorority life can be appealing at first: Writing for Racked, Stephanie Talmadge said in 2017 that "fraternities and sororities offer a quick solution to the 'who am I?' conundrum. Recruitment fashion is about sticking to the script, not sticking out (Max, like CNN, is a unit of Warner Bros. The documentary "Bama Rush," premiering on Max (formerly HBO Max) on Tuesday, aims to demystify the simultaneously bubbly and heartbreaking recruitment we vicariously lived through on TikTok. And we got our first taste of Southern sorority life through their highly specific clothes. Suddenly, millions of eyes were on this previously mysterious ritual that, despite the access provided by TikTok, still remains murky. #BamaRush became wildly popular in August 2021 and once again in 2022 – the hashtag has been viewed more than 2.6 billion times on TikTok. And we the audience were there for all of it, until the Southern sorority hopefuls became sisters (though some never made it to Bid Day). There were chunky wedges and flouncy dresses and Lululemon shorts to "run home" in there were the funny mishaps and heartbreaking rejections. Every day of sorority recruitment at the University of Alabama in 2021, collegiate women showed off their Grey Goose sneakers, fluttery shorts from the Pants Store and Kendra Scott pendants. That's Outfits of the Day, for the uninitiated. (CNN) - Our nationwide fascination with #BamaRush all started with OOTDs. Hollywood Minute 5/23: Dua Lipa teases new Barbie song 01:35
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